Business. Brands. Bad decisions. Strange behaviour. And the good stuff in between.

The WTF Files

Occasional Fox & Frog thoughts on business, brands, bad decisions and the things people think in meetings but don’t say. Written by Jade Proudman.

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Episode 003Latest episode

Thank you, universe. Through gritted teeth.

Frog wallpaper, death of a brand and a new beginning. A founder’s account by Jade Proudman.

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  1. 003Thank you, universe. Through gritted teeth.
  2. 002Pissing in the wind.
  3. 001I built it. I’m still waiting to be paid.

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The WTF Files

Come for the chaos. Stay for the receipts.

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No weekly email for the sake of a weekly email.

Just good stuff when there’s something worth saying.

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